I was a late adopter of the iPhone, not because I didn’t think it was rad and would suite me well, but because I would potentially have to switch to the carrier that screwed me out of more than a thousand dollars nearly four years ago. So, I figured it was better to live without the iPhone than to live with AT&T. Then I changed my mind. Continue reading
I’ve had several passing conversations with people over the last few months about how to advertise on the Internet. What is interesting to me is that the Web becomes obnoxious to almost everyone when “display” ads start infringing on all sides of the information they want, yet it’s done all the time. In a way it is almost like if billboards were on the freeway, instead of beside it. People are on the road to get from point A to point B, and don’t mind the billboards as long as they don’t have to stretch their necks around them to see where to go.
So we all hate tons of ads cluttering up sites, but these are what make some of our favorite information places on the Web free. And, how is startup “Company X” going to get their new product noticed otherwise? Somewhere there’s a balance. I think The Deck has come the closest to this, and deserves a virtual pat on the back.
Considering letting people advertise on my site, but how should it be done?
Yesterday I hosted a party at our office for the Skagit Young Professionals group. Many of you know I can socialize pretty easily, but one thing I don’t like doing is those 2 minute “elevator marketing” speeches. What could be a bigger turn off? Someone starts going off for a whole two minutes rambling about what they do, and why they are so great, and why everyone would be stupid to not work with them.
This party was different though. For a couple of hours we had about 40 people just hanging out with good food, music, and beer. It was so refreshing to be able to get to know people, and that was it. There was no agenda to market yourself.
It’s events like this that will build long lasting business relationships, and the best part is everyone is having a great time.