For most of the creative industry this time of year is often very slow. People are thinking more about using leftover vacation time, spending time with children while they have a break from school, and what needs to get done before the end of the year. All this adds up to people not being too focused on work, and as a result it’s pretty hard to get much done when the people you are depending on for decisions and approval are off somewhere else mentally. When you are a creative professional this mostly turns into a waiting game, and thus a slow time of year because everyone else is so busy with not working.
I’ve been thinking for the last few months about what to do during the “slow time” at the end of the year. Oddly enough, for our company (PWG Design), this has been a strangely busy time, when normally we are slow during the month of December this year we have been swamped. I ended up with all this thought going into what to do to stay busy, and now am not going to get to do any of it. So, I pass my thoughts along, for whatever they’re worth: Continue reading