Stop Jon: the writings and ramblings of Jon Pederson

Advertising: When Is Enough, Enough?

In most cases, I would tell people to never stop finding new creative ways to communicate with their customer, but the key word in this statement is “with,” and if it becomes interchangeable with the word “to” then you should have shut up a long time ago.
Ever get into a conversation with someone, and no […]

Digital Strategy - A Deeper Engagement on Every Level

The internet landscape has changed so much in the last decade. I networked with people all over the country back then; emailing lists and individuals… and lots of phone calls, but it was not to the scale it is now.
Today there are not only more methods of communication, both individually and socially, but there are […]

Social Networking and the Necessity of Real-World Relationships

Most of you reading this post are using twitter, facebook, friendfeed or any number of other socializing services on the Webernet.  Social apps are a great way to keep in touch with people, and build relationships with people you’ve never met face-to-face, but how many of you have been focusing too much time on using […]

Being a Smart Business

In my previous post I wrote about not being emotional over the current economic situation, and making good decisions now so you can be around to help others later.  I wanted to give some practical things that you might be able to apply to your Web business.

Cut what doesn’t count: Your team, people around you, […]

Pushing Through for Web Strategy

So there’s been (and still is) a lot of doom-and-gloom writing going on throughout all the main stream media, as well as the blogging world.  A lot of emotion is erupting from frustrated individuals, and the fear of “what will happen next?” is steering many decisions in this economic situation we are in.  This is […]