Stop Jon: the writings and ramblings of Jon Pederson

Advertising: When Is Enough, Enough?

In most cases, I would tell people to never stop finding new creative ways to communicate with their customer, but the key word in this statement is “with,” and if it becomes interchangeable with the word “to” then you should have shut up a long time ago.
Ever get into a conversation with someone, and no […]

Get Engaged, Now!

Digital Strategy - A Deeper Engagement on Every Level

The internet landscape has changed so much in the last decade. I networked with people all over the country back then; emailing lists and individuals… and lots of phone calls, but it was not to the scale it is now.
Today there are not only more methods of communication, both individually and socially, but there are […]